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OUR
STORY
We are Royal Roads University students combating homophobia in sports by selling rainbow shoe laces to help raise awareness for the LGBTQ community in sports and to raise money for You Can Play.
100% of all Laces For Pride proceeds are donated to the You Can Play Project
We are excited to share this project with you. We are a group of students from Royal Roads University working on a project in conjunction with You Can Play. We’ve been tasked with choosing a charitable organization and coming up with an e-commerce platform to raise money for them.
We’re excited to announce that we will be selling rainbow shoelaces to tackle homophobia in sport. The idea is that by wearing rainbow laces, you’re making a statement of inclusion and support for the LGBT community. So if you’re a weekend warrior or someone who believes that everyone has the right to play, please consider purchasing a pair. Shipping is on us and 100 percent of the proceed will be donated to the charity at the end of the month.
"You Can Play is dedicated to ensuring equality, respect, and safety for all athletes, without regard to sexual orientation and/or gender identity.
You Can Play works to guarantee that athletes are given a fair opportunity to compete, judged by other athletes and fans alike, and only by what they contribute to the sport or their team’s success.
You Can Play seeks to challenge the culture of locker rooms and spectator areas by focusing only on an athlete’s skills, work ethic and competitive spirit."
OUR TEAM
John Fennell
John is a passionate advocate for LGBT inclusion in sport. After competing in the 2014 Olympics, John started to share his story as a gay athlete to create change in today’s sport. Through working with You Can Play and the #OneTeam initiative, John has been able to share his story hundreds of times and reach audiences across the world.
Jacine Jadresko
Jacine has a young son that plays multiple sports. This drives her passion to advocate for all children in the sports community and to support fair play for everyone. Jacine's background is in International Business and she is excited to participate in raising money and awareness for such an important organization as You Can Play
Duncan Ferguson
Duncan wears a lot of hats. He is on a constant quest for learning. He believes everyone should get a fair chance no matter their gender or sexual orientation. He has spent much of his life as an artist, later becoming a writer and entrepreneur. He is currently a student at Royal Roads University studying for a BCOM.
Nicole Sandvoss
Nicole is an international business student at Royal Roads University studying for her BCOM in Entrepreneurial Management. She worked for over a decade in the fashion industry in her home country of Germany and is passionate about fashion and design.